Jennifer McGinley


Jennifer McGinley is the CEO of JLM Strategic Communications, founded in October 2017 and based in Maryland. Her company specializes in Media Relations, Community Outreach, and Reputation Management.

As a public relations professional for over 25 years, Jennifer has built a reputation based on integrity, professionalism, attention to detail, and consistency. Prior to founding her company, Jennifer worked in healthcare in the Philadelphia area before moving to Baltimore where she worked at the University of Maryland School of Medicine and the School of Pharmacy in public affairs, development, and alumni relations.

Jennifer helps individuals and organizations in health care and medicine rise above the competition so they can create a greater impact for the community they serve. She helps them by increasing connections, visibility, and credibility through strategic public relations campaigns.


In Jennifer’s 50-minute session, you will get to dial in and hone in on:

1.) Why and how storytelling is vital for public relations and communications programs and campaigns,
2.) how to create an emotional bond between your organization and all of your stakeholders to increase your impact, and,
3.) how vulnerable story tellers are the greatest assets your organization can have and how to nurture and cherish them with respect and dignity

In this completely digital world, we all struggle with engagement tactics. Who better to teach us about authentic communications and engagement than someone who has walked this walk day in and day out for more than 25 years!

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